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MARKET INFORMATION

1.	Is the focus of the exhibition appropriate for your company’s products/services?	yes	no
2.	Are the visitors’ and exhibitors’ profiles appropriate for your company’s products/services?	yes	no
3.	Is the reputation of the trade fair positive?	yes	no
4.	Does the exhibition have an international appeal?	yes	no
5.	Does the total geographical area served by the exhibition match with your marketing needs?	yes	no
6.	Do your potential &/or existing customers attend the exhibition?	yes	no
7.	Are your major competitors exhibiting in these events?	Yes	No
8.	Can the trade fair offer you the size, type and location of stand you aim at?	Yes	No
9.	Does the trade fair offer you logistic and office support facilities?	Yes	No
10.	Does the trade fair offer you publicity and advertising opportunities?	Yes	No
11.	Are the costs for the stand space reasonable in relation to the reputation of the fair and the benefits you expect from attending?	Yes	No
12.	Are there good hotels nearby?	Yes	No
13.	Are there entertainment opportunities for meeting with your current customers?	Yes	No
14.	Is the time of year conducive for the exhibition to record success?	Yes	No
15.	Does the trade fair coincide with other major events in this sector?	Yes	No

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